Central Square BID’s work revolves first and foremost around placekeeping. Cities like Cambridge are constantly in flux. To maintain and uplift what makes Central special, the BID leverages longstanding, intergenerational relationships to create spaces and opportunities for local residents, artists, and entrepreneurs to benefit from the richness of Central Square's Cultural District. In addition to programming and pop-ups, the BID manages a team of Block-by-Block ambassadors and outreach workers. As stewards for the neighborhood, they are a welcoming presence in the Square, working to connect at-risk neighbors with social services, provide assistance to shop owners, residents, and visitors, and maintain our shared public spaces.